|
This framework is a powerful tool that will help your leaders assess new opportunities and evaluate existing services. The framework provides a consistent approach to strategic marketing or understanding what markets/services your organization should be in and why. The framework sets your team on the right path to discovering game-changing insights about the services they offer by focusing on three specific areas with questions designed to encourage deeper thinking that will uncover previously unrecognized keys to success.
The three key areas investigated in all options include:
- Customers - how to create value;
- Competition - how to capture value;
- Partners - how to deliver value.
There are two workshop formats to choose from, and enhanced opportunities as well. Watch this video to see how this tool transformed the business model of this ESA.
| 
ESA-centric Business Strategy Framework presented by AESA business strategy experts. AESA offers the same basic workshop as Dr. Simester’s Premiere Workshop with the primary difference being this workshop features former ESA leaders, trained by Dr. Simester. In this format, the presenters rely on several real-life ESA examples to illustrate concepts rather than utilizing the business case approach, just like in the Premiere Workshop. This workshop also incorporates hands-on work with real-team projects to enhance the learning experience.
MIT Sloan School of Business Marketing Professor, Dr. Duncan Simester, leads you through this Business Strategy Framework workshop. Dr. Simester teaches this session, tailored for ESAs, in true MBA style using business cases and hands-on work with real-team projects to enhance the learning. In addition to the time with Dr. Simester, each team will schedule time to review their project with AESA business strategists, Doreen Marvin and Andy Pechacek. Take advantage of this great experience which is only held once per year!